Confidential
Prepared for Trail-Gear Family of Companies

You've spent twenty years working out which part fits which truck. Almost none of it reaches a customer searching your site.

It's all in your product pages, typed in as plain text. Fine for a person to read. Your search box can't read it, Google can't read it, and neither can the AI tools people are starting to shop with. The lookup below reads it anyway.

Prepared by
Chris O'Day
Scope
4 storefronts, one platform

Does this fit my truck?

This is your own catalog data, wired up to answer the question your site can't. Pick a truck.

Fitment LookupDemo

The same part, two ways

The first block is one product's fitment exactly as it lives on your site — plain text from a real page. The second is the same facts as data a computer can work with.

Option 1 · Current
As stored today · free text
TOYOTA TACOMA - 4WD Only
(2005-2023)
2005 Toyota Tacoma
2006 Toyota Tacoma
2007 Toyta FJ Cruiser   ← typo: deletes a vehicle
...
NOTE: Extended axle versions require the
installation of a compatible long-travel kit.
Option 2 · Proposed
Structured · machine-readable
PlatformTacoma · 2nd–3rd gen
Years2005 – 2023
Drivetrain4WD only
VerdictFits — with conditions
RequiresLong-travel kit (extended)
ConfidenceVerified

Both hold the same facts, but only the structured version can be searched, filtered, or shown in a Google result. And look closely at the plain-text version: "Toyta" — a typo that drops the FJ Cruiser out of what this product fits. A person skims right past it; nothing searching the page can catch it.

What I found from the outside

Search — the more a customer types, the worse it gets
“bumper”388
“tacoma bumper”2,020
“tacoma front bumper 2016”2,633
Add a word and the list should get shorter. Here it gets longer, because the extra words aren't required — just loosely matched. So the customer who knows exactly what they want ends up with the most to dig through. Type it into your own search box and watch.
Fitment
A U-joint listed as fitting a 1974 Land Cruiser FJ80 — a chassis that didn't exist until 1990. Wrong fitment is a return, both ways.
High
Availability
Your product pages show stock and lead time. Your category and search pages — where people actually shop — show neither.
Medium
Discovery
Whole segments told nothing fits — the Tracker/Vitara section caps at 2005 while your data runs to 2013; Wrangler JL is missing entirely.
Medium
Structured data
Product identifiers hold the product name instead of a part number, so Google can't match, compare, or badge your listings.
High
AI visibility
The AI crawlers are allowed in, but there's nothing structured for them to use. Ask one what to buy and it points people at a competitor it can actually read.
Emerging

Where I'd start

Fix search

One relevance change, the widest reach on the list.

Fix the pages that list the wrong fitment

A handful of products show the wrong years, or the wrong truck entirely — one lists a part for a 1974 Land Cruiser, which wasn't built until 1990.

Pull the numbers that show where the money is

How many returns are "didn't fit," whether your ad spend is tracking sales properly, how people are using search, and what they call support about. Quick to gather, and they decide what's worth doing next.

Catalog & technical tidy-up

Vehicles missing from the site, categories cut off at the wrong year, and a handful of small technical fixes. All low risk, quick to do.

Turn the fitment text into data

The big one. It's what makes the vehicle filter, Google, the marketplaces and the AI tools all work.

Stock on listings, and the vehicle filter

Put the lookup from the top of this page onto your actual store, and show stock where people browse.

Security

2
High
4
Medium
8
Total

Eight things turned up from the outside. Two are worth caring about.

The main one: your checkout's script rules are set to log problems, not block them — and even switched on, the way they're written they still wouldn't stop a card skimmer. It's a real gap, and a fixable one. The specifics stay off a public link until there's a signed scope to test it properly.